@akamran @MedeaVanamonde @emilymbender Thought the exact same.
Fear sells. Doomsday sells more. There is no quicker way to get people on a bandwagon than to chase them and proffer the only means of escape to get away. (both perceived, not real) Fear is primordial and shuts down critical conscious thought. They need that to get people to run.
Luckily, for them, there is a lot of shit to be scared of, climate, pollution, drought, infrastructure, political schisms. Keep people too busy and tired to investigate these things; keep them unable to measure scope and contextualise, keep them unable to understand depth and repercussion... just get them to jump and react. The good thing, for them again, is that once on a path, humans are reticent to change. Groupthink, sunk cost, reinforced fear... those sheep follow quickly to the waiting gate.
The herd wants to reinforce their "correct" decision so they too join in the narrative of "don't get left behind."
“A strange game. The only winning move is not to play.”
-Joshua/WOPR, WarGames