Talent becomes media

Rivian has a new ad, starring Bill Murray. https://youtu.be/AzErJdWUDTE?si=m1dB6Qas24XwotTv It's not a great ad (more on that below) but the remarkable thing is that it features the quirky, beloved and scarce Bill Murray....

https://seths.blog/2026/10/talent-becomes-media/