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  • Jul 30, 2026, 4:19 PM

    Somehow it really annoys me that there is a Swiss construction company literally named "Frutiger" (you know, like the font!), but the most prominent feature of their very minimalist logo is a lettering of their name in white on red background, using… (a slightly modified version of) Helvetica.

    Someone was really in troll mode when designing that logo.

    original Frutiger logo: white text in a modern, ne-grotesque sans-serif typeface, sitting in the top of a red square.
    💬 1🔄 3⭐ 11

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