@isaaclyman @jcoglan So true. It's no different, really, than ten years ago when we were all rolling our eyes at "I have a brilliant mobile app idea! But I don't know how to program. I can't tell you what it is or you might steal my precious idea, but if I can contract you under an NDA to write the code, I'll give you 10% of the profits."
What's really novel is hearing that line of thinking from people who have historically *known how to write code* and have commensurate ego about it.
We know the idea is worth nothing without execution, but now we also know that execution is worth nothing without time investment. I wonder what we'll be figuring out in ten years.