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  • Oct 10, 2026, 3:13 AM

    Other "gentle" shampoos already avoid sulfates, parabens, and fragrances.

    But cutting-edge health research now recommends also reducing your exposure to harsh #MIT.

    CeraVe brand Gentle Hydrating Shampoo bottle in open shipping box, with 2-line label on bottle saying "FREE FROM SULFATES, MIT," and "PARABENS & FRAGRANCE" in all-capital letters.  Red arrow annotation added to the image points at the "MIT".
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