I hate the term “forward-deployed engineers” as much as I hate and hated the term “growth hacker,” back when that was the current fad.
It is funny, though, that we now use the term “engineer” instead of “hacker.” I think it suggests that we are in the era of confidence men. Today is all about the appearance of “I know what is going on”; the harsh truth is that no one knows what is going on, but the con-men claim to know.
