The next step is to roast the beans. On a large scale, this is typically done in a drum roaster, heating and agitating, similar to those used for coffee, although the temperature profile is quite different. I myself roast them in the oven, on an insulated pan, stirring every five minutes.
Also like coffee, there are many different varieties of cocoa bean. There are two major species, which produce beans called "criollo" and "forastero," but they hybridize freely, so there is a vast range of "trinitario" beans with more or less character from one parent or the other. Then of course there's terroire, and the same strain will produce different beans in different soils or different years. The roast has to be sensitive to these differences; the same conditions that will leave one bean variety underroasted and tasting, well, *bean-y* will leave a different variety badly burnt, acrid and nasty.
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