I feel like this is most explicitly shown with 'antifa'. Anti-fascist. Like, you know what they call the people who are against anti-fascism.
So they obfuscate, they confound, and they slice off the end of the word. They never say 'anti-fascist'. They never admit that being woke is actually about being aware of the inconsistencies and inequities in society. They never, ever say that critical race theory is about being critical in one's assessment of the past, present and future state of affairs.
This is linguistic gaslighting, and it's pretty Orwellian in its every particular.