I think that the ongoing enshittification of the search experience on the web is an active campaign to normalize the use of LLMs for search.

This is a two-pronged approach:

• search providers who are also LLM providers make their classic search unusable
• the web is flooded with sloppage, making it nigh impossible for search providers which do want to provide a good service to function

I think I need a new internet, this one seems broken.

#enshittification #search #llm #aislop