@joshsutphin Mind blowing.
You're a user of the system, you have a FB account? Yep ok, you're the product, you'll get what they give you because you're choosing to participate.
You're an advertiser? Totally friggin different story here. The answer is always "because I'm paying you money and it's what I want" and man it really speaks to the sociopathy of the industry and of Zuck's approach that you'd have to justify why you do or don't want to spend money on a facet of their services.