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Dr_BombayDr_Bombay@mstdn.social
Sep 18, 2026, 6:45 PM
I know I'm just a hobbyist, an amateur, and I don't know anything about running my own bakery -- but there is no way in hell that a loaf of rye bread can be worth $60. $20 *maybe*, and I'm thinking perhaps more like $15. This can't just be NYC pricing. It must be incredibly savvy marketing, engineered to create outrage/hype. #BreadPost
A New Bakery Makes One Bread and One Bread Only - Rye’s speciality is a stunning Austrian sourdough. Each loaf costs $60. https://www.grubstreet.com/article/martin-auer-rye-bakery-opening.html
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Replies

Rockmaster Mikerockmastermike@beige.party
Sep 18, 2026, 6:48 PM
@Dr_Bombay yeh this is some kind of hypebeast horseshyte
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cultured nyc 🇺🇦culturednyc@mastodon.social
Sep 18, 2026, 6:55 PM
@rockmastermike @Dr_Bombay Yep, just for breadfluencers and crazy rich folks.
Ken Forkish, btw, listed ‘time’ as one of his ingredients in one of his books.
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Rockmaster Mikerockmastermike@beige.party
Sep 18, 2026, 6:57 PM
@culturednyc @Dr_Bombay lol "breadfluencers" 🤣
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Dr_BombayDr_Bombay@mstdn.social
Sep 18, 2026, 6:58 PM
@rockmastermike @culturednyc “Breadfluencers,” yuck — but I agree “time” could be considered an important ingredient in some breads.
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Bob Tregiluselaterite@mastoart.social
Sep 18, 2026, 6:50 PM
@Dr_Bombay The article is behind a paywall, but the sourdough I make uses dark rye flour for the starter and is about a quarter dark rye flour in the dough. I think if I were to sell it, I might do so for ~$10-12?
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Dr_BombayDr_Bombay@mstdn.social
Sep 18, 2026, 6:56 PM
@elaterite it is? I wonder how I was able to see it. Anyway, yeah, I agree — $12-15 is about right for a really nice rye sourdough. Even the locals in the comments are carrying torches and pitchforks, and saying about that much would be fair.
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Bob Tregiluselaterite@mastoart.social
Sep 18, 2026, 7:00 PM
@Dr_Bombay Yup, says, "Log in to access this article."
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Dr_BombayDr_Bombay@mstdn.social
Sep 18, 2026, 7:04 PM
@elaterite Sorry about that. Try this — it’s a web archived version: https://archive.ph/FNTQv
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Bob Tregiluselaterite@mastoart.social
Sep 18, 2026, 8:11 PM
@Dr_Bombay Thanks!
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