SHELL OIL,1970s

Bespectacled science guy: I'm afraid our data is inconvertible, sir: our products are dangerously changing Earth's climate.
CEO: Oh no, this is terrible. What should we do?
Self-appointed marketing experts: Terribly *awesome*, you mean! As of right now, we're going to re-orient our entire marketing strategy around this. "Shell: changing the climate, one journey at a time". Every time global mean temperature goes up a tenth of a degree, we throw a party. Brag about how our products emit more carbon than Brand X. This is gonna be great.
BSG: ...why?
SAMEs: Because saying that we're changing the planet makes us sound powerful, which will make people want to associate themselves with us, which will make them buy our products.
BSG: Are you actually on drugs right now?
SAMEs: No, just the Power of Marketing!

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