Another banger of a blog post about the #Fediverse from @_elena
https://blog.elenarossini.com/the-values-of-the-fediverse-ethical-social-media/
It covers a concrete example of behaviour modification that is talked about in the book The Age of Surveillance Capitalism.
I also like this passage:
It’s time to acknowledge that it’s a basic human need to feel seen, heard and valued. Of course we all want that. My issue is with the design of Big Tech social platforms that exploit this primal need and drive a race “to the bottom of the brain stem” for their own financial gain and influence.
Exactly. I'll be an attention whore on my own terms. I don't want my base emotions to be invisibly pulled around for some corporation's own machinations.