@sequentialsnep

Standard marketing campaign psychology: Make people think everybody uses it and the people that do use it will think and repeat that. It's a force multiplier.

https://www.theregister.com/ai-and-ml/2026/10/12/chatbot-refuseniks-edge-out-users-in-the-us-and-theyre-not-for-turning/5302690

This October survey indicates 67% of Americans refuse to use chatbots.

https://www.theregister.com/ai-and-ml/2026/09/01/ai-adoption-at-work-is-broad-but-shallow/5293545

In this one, 80% of occupations have some form of AI access but less than half use them. Even software doesn't make it past 70% (and frankly, I think they're highly over-represented in surveys)

Marketing campaigns to day are virtually all encompassing, highly sophisticated and utilizing an array of captured trusted information sources, and targeted across very finely divided demographics.

Sticking to you guns is never easy, but doing the right thing rarely is.