@fsiddi Definitely for the tone. It felt a bit cold and corporate. I'm sure a follow up post (maybe more personal?) can fix it, maybe mentioning how the team feels about this sponsor, or a reminder about your policy for how sponsors are not influencing your decisions (I know it exists).

Also, the header picture, with logo side by side made me sad; it visually conveyed "a collab", " a partner". It felt like unrolling the red carpet for a company that doesn't deserve it, imo.

Good luck with it.