For years, people found @cloudfour because the articles we shared or the talks we gave. Our peers would learn from what we wrote and then when a project came up at their company, they’d suggest working with us.

We liked sharing what we learned perhaps even more than we liked the project work that paid the bills. We’d write about whatever we were learning about. People would read it. We’d get more projects and then have more to write about. It was a virtuous cycle.