@_elena @david I'm reminded of how what3words initially utilised their founders contacts in music and then started to shove itself everywhere in the emergency services. To the point of ITV (UK television) gave them free advertising and also showcased them unofficially in Emmerdale (a soap opera)
I do wonder if there's more digging to do into the wider networks of w founders. Is it just that they flattered the EU so much at Davos, or does there need to be more scrutiny to see who else wants w?