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  • Apr 21, 2026, 10:13 AM

    Me: *buys a new water bottle from X*

    Ads: Hey, you should buy this water bottle from X!!
    Ads: Hey, you should buy this water bottle from X!!
    Ads: Hey, you should buy this water bottle from X!!
    Ads: Hey, you should buy this water bottle from Y!!
    Ads: Hey, you should buy this water bottle from X!!

    How exactly is this stuff supposed to work, because surely this isn't working right? Am I holding it wrong?

    I find the concept of advertising so incredibly puzzling... traditional ads are weird, but modern online tracking ads are even more weird.

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Replies

  • Apr 21, 2026, 10:44 AM

    @attie The point is, you're not the market for X's online advertising sales; the *product vendors* are the market, because they pay X directly (and you do not).

    A useful advertising exchange would discriminate between one-off purchases (water bottles) and likely repeat purchases (bottles of milk). But they don't, because that would reduce their sales of ad placements.

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  • Apr 21, 2026, 10:55 AM

    @attie Yeah ... like you buy a new suitcase and then all the ads you see are for suitcases ....

    Huh thanks, I just got one, it'll be years before I need another one ...

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