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  • Lori Emersonloriemerson
    Jun 25, 2026, 3:48 PM

    look what the Switcheristic collective made as part of their @mediaarchaeologylab residency: pop-up books on pop-up ads! delightful and perfect.

    glossy cover of a handmade pop-up book titled "Chinese Business Pop-up Ads". image is a collage of 100 yen bills nestled atop the Great Wall of China.
    glossy cover of a handmade pop-up book titled "Subscribe to our Newsletters". includes an image of a swirl of postcards with arrows pointing in and out to other postcards.
    inside cover of "Pop-Up Books of Pop-up Ads", vol. 2. shows signatures of artists part of the Switcheristic art collective.
    pop-up book being held open by a light-skinned hand to a page with a pop-up ad for eHow. the flat page is an image of a late 90s style HTML page. the pop-up page is a pop-up ad with the heading "Be First to Know"
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