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  • Ketan Joshiketanjoshi.co@bsky.brid.gy
    Jul 1, 2026, 8:33 PM

    I go deeper into the AI solutionism they've tweaked in the report, and the efficiency-washing they've badly worsened

    Please go have a read (and share it if you like it)

    A treat: Google disclosed water consumption in 'golf course equivalents', so I put it in context:

    ketanjoshi.co/2026/07/01/g...

    Half of Google's data centres consume more water than one standard golf course These top 20 data centres consumer more water than 66 golf courses
    This is the first time Google have disclosed water consumption for individual data centres (I think), and they weirdly include a table showing ‘golf course equivalent’ water consumption for each. I assume this was meant as a minimisation tactic following the whataboutism trope used by AI and data centre boosters, but I found the numbers pretty significant. I hate golf courses: they’re the seizure of a massive amount of land and they consume an ongoing massive amount of public resource, all for the private enjoyment of a wealthy few. What a perfect metaphor for generative AI. If you have golf courses, you should hate data centres at least just as much, and usually, significantly more so.
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