Oct 25, 2026, 7:09 PM

@darius In _The Way We Think_, Fauconnier and Turner argue that human conceptualisation strives to reduce abstraction and complexity to "human scale", and anthropomorphism is one very common way to do that.

There is one overarching goal driving all of the principles:

* Achieve Human Scale.

The constitutive and governing principles have the effect of creating blended spaces at human scale. The most obvious human-scale situations have direct perception and action in familiar frames that are easily apprehended by human beings: An object falls, someone lifts an object, two people converse, one person goes somewhere. They typically have very few participants, direct intentionality, and immediate bodily effect and are immediately apprehended as coherent.