@maudenificent it doesn't need to be personally identifiable to be valuable (nor to be compromising)
and just to hook into the kinds of things companies like facebook know very well that hasn't really filtered into cultural awareness but the kind of compute power that's currently available (magnified massively by ai but not dependent on it) makes de-identified data identifiable
i don't mean to suggest that's necessary to capitalisation, only that it's not a limitation and that sale of those datasets (depersonalised or no) constitutes a massive wholesale betrayal by the state on a population scale imo