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kottke.orgkottke@mastodon.social
Nov 5, 2026, 3:40 PM
A growing list of brands to avoid because they are “actively engaged in the enshittification playbook” (many post-acquisition by private equity), including Dr. Martens, Pyrex, Hoka, rag & bone, Ray-Ban, Black+Decker, Hunter Boot, Craftsmen, and more. https://ledger.worseonpurpose.com/status/avoid
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Replies

penpencilbrush🇨🇦penpencilbrush@mstdn.social
Nov 5, 2026, 4:38 PM
@kottke Geez. Between Canada boycotting US products and now Americans boycotting enshittification companies, they're going to be hurting.
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bbukbbuk@mastodon.social
Nov 5, 2026, 5:02 PM
@kottke I think it would be easier to list those that aren't engaged in enshitification.
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Darwin Woodkadarwinwoodka@mastodon.social
Nov 5, 2026, 6:10 PM
@kottke private equity destroys EVERYTHING it touches.
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