Marcia MacDonaldmarcia@spore.social
Jul 3, 2026, 8:37 PMIf you want to be better prepared for when you find yourself talking to peope in your life about the proposed west coast pipeline, there's some great recommendations in this report.
Replies
- Marcia MacDonaldmarcia@spore.socialJul 3, 2026, 8:38 PM
1. Combat illiteracy with visibility
"“Forty-four per cent of people globally understand international climate negotiations like COP,” said Alrasheed, “but awareness in Canada is roughly half of that. So we need to highlight that climate concern is really common and that the world is actually moving on with climate action.”
- Marcia MacDonaldmarcia@spore.socialJul 3, 2026, 8:39 PM
2. Don’t skip the basics
“As you tailor your message to various audiences, don’t forget the basics: fossil fuel burning causes climate change,” said Hatch. “The narratives that really resonate are those really simple basic messages repeated thousands and thousands of times that eventually become the basis for people’s attitudes.”
- Marcia MacDonaldmarcia@spore.socialJul 3, 2026, 8:39 PM
3. Lean into values
Climate change is harming the places and people we love. Tap into Canadians’ love of nature, concern for future generations and their values of fairness and accountability (for more on this, see Re.Climate’s report Fair or Fail) so they can feel engaged and seen in your communications.
- Marcia MacDonaldmarcia@spore.socialJul 3, 2026, 8:41 PM
4. Build bridges with different online communities
If your work happens on social media, then one way to get out of the climate bubble is to work with what Sonja Solomun calls “bridge creators.”
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“The cooking and fitness channels, the parenting channel, the hockey creator who reaches people who’d never overtly click a climate post are going to be really key here,” said Solomun.