I play Magic the Gathering and in recent years many sets each year of MTG are what is referred to as “universes beyond” - which are mtg cards that use another media property’s characters and universe to make the cards in that set of Magic. The next set later this month is Star Trek (others have included Avatar, Teenage Mutant Ninja Turtles, Lord of the Rings, Dr. Who, Assassin’s Creed, Marvel (Super Heroes and Spiderman) and many others.

Each time I’m amazed at who doesn’t know that property