@OrangeR Yes. Big = 'good' or 'strong' or 'reliable' or 'trustworthy' is a primitive but powerful human heuristic, baked into our evolved neurology. (Which is optimized for survival around a quarter million years ago, not in context of the often contrary artifices of what we quaintly call 'civilization'.) This is why companies work so hard to project that sense. I'm not trying to be cynical, clever, or cute here. This is just a fact of human neurology, and thus of human behaviour.