"For 25 years, Google Search was built on a contract. The web provided the content – billions of pages, freely linked, freely crawled. In return, Google sent people back. The link was the unit of exchange. [...]

That contract is now broken. Generative UI doesn’t link to your article. It absorbs your article, synthesizes it into a widget, and presents it as Google’s own answer. Information agents don’t send users to websites." —@matthiasott

https://matthiasott.com/notes/ad-infinitum