And AI companies can enshittify their products in all the traditional ways: after a customer integrates AI in their lives and businesses in ways that are hard to escape, the AI company can raise prices, insert ads, and route queries to cheaper models that cost less to run and produce worse outputs.
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But here's where there's a critical difference between enshittifying AI and enshittifying a profitable tech business like app stores or search engines. AI is the money-losingest project the human race has ever attempted. At $1.4 trillion and counting, the AI companies and their "frontier models" are so deep in the red that I can't see any way that any of these firms will survive:
https://pluralistic.net/2026/04/16/pascals-wager/#doomer-challenge
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So, on the one hand, as these companies find themselves ever-more cash-strapped, they will be severely tempted to enshittify their products. But on the other hand, if these companies are doomed no matter what they do, then the enshittification will take care of itself when they go bankrupt.
eof/