It's easy to be sentimental about Apple. They were always ruthlessly commercial, their execution was just patchier before Cook.

It used to feel that profit was the means to an end though. The end was making great products.

Now it feels like the profit is the end. There has been a slow erosion of the culture that made them different. Or perhaps it was an illusion all along.

I think the Apple board have to share responsibility with Cook for the culture.

Pandering to Trump is merely a symptom.