“Associating with the Donald Trump administration’s multibillionaire adviser Elon Musk and misusing artificial intelligence are among the most surefire ways for companies to damage their brands, a new survey of more than 100 international public affairs leaders found.”

Cutting DEI programs ranks third (after Musk and AI) in destroying your brand, survey says.

https://www.theguardian.com/world/2025/apr/19/trump-musk-ai-brand-reputation-survey