Under surveillance pricing, companies tap shoppers’ personal data to decide what they’re charged — resulting in some consumers paying more for groceries or a rideshare trip than others based on their demographics or digital footprint.

The bill’s passage, with 44 “yes” votes and five “no,” comes as concerns about affordability have surged, along with a growing uneasiness around the reach of the tech sector into the lives of individuals.

https://www.nydailynews.com/2026/11/12/nyc-council-bans-setting-prices-based-on-what-a-given-individual-might-be-willing-to-pay/