That connects to what @HobbyHero is saying though, which is more subtle than that.
The "AI industry", by which I mean OpenAI, Anthropic, Google, etc. I don't think these companies are AI companies at all in the same way Google is not a search company.
Google is an advertising company that provides search.
The big AI companies are data collection companies that provide AI.
If you look at AI through that lens, you understand both the push and the money.
As for the technology- I think that we're only seeing the tip of the iceburg, and the future are smaller models, non-language models, etc. That's where things will be more subtle and interesting.
It's like how computers were in cars starting in the 80s, but no one noticed it because they were doing fuel injection and brakes.