@amyworrall Yes, it's hard.
I came across this post by @lexfri, and he was super nice and did a great little feature! It was a good experience, and it added to whatever momentum there was already. I can't remember if he wrote about McKinley. https://hachyderm.io/@lexfri/117167811348684516
To me, this is a long-term effort that will accumulate effect very little by little over a long time. Eventually there might be a certain, maybe even critical, mass.