The PageRank algorithm changed online search, but it did not have to lead to #adtech and #surveillancecapitalism.

New algorithms are never business models themselves. What new business models they enable depends entirely on the society that adopts them.

In other words, digital algorithms fuse and express via less explicit but critical socioeconomic "algorithms": how financial systems are structured, how people organize work in "corporations" etc.

#LLM algorithms will be no different.

1/