If you're a plutocrat, "divide & conquer" social indoctrination is critical to creating an unjust hierarchy with a permanent underclass squabbling amongst themselves.
https://www.zinnedproject.org/if-we-knew-our-history/the-koch-brothers-bill-of-rights-institute/
https://www.exposedbycmd.org/2025/02/03/koch-spent-91-million-to-influence-higher-education-in-2023/
https://www.theatlantic.com/education/archive/2015/10/spreading-the-free-market-gospel/413239/
Convincing white "Christian" nationalists & male supremacists that they are owed a society built on coercion & domination.
https://www.desmog.com/2019/08/19/kochs-americans-prosperity-structure-social-change/
https://www.salon.com/2019/09/10/welcome-to-kochland-we-all-live-in-the-brothers-libertarian-utopia/