Dear insurance company,
You sent me my annual invoice. I would like to pay that invoice. I should not need hunt around on your web-page for a "To pay, you need to create an account", create an account, answer multiple security questions from my credit-report, set up a password (disallowing copy/paste from my password-manager makes it more secure, right? and only these particular Special Characters, not those other ones your password-manager generated), set up answers to multiple security questions, have an email-confirmation loop, agree to pages of fine-print legalese in a tiny scrolling-region of the web-page that makes it unreadable, then discover that I can only pay by ACH bank-transfer not credit-card, so enter the routing number (twice manually, no copy/paste allowed), and account number (twice manually, no copy/paste allowed)
All to pay something that you could have likely even accepted payment anonymously. I suspect that if I called up and wasted your support person's time, they could have taken my credit-card and had it paid in a quarter of the folderol. Because according to your invoice, I know that you would have gladly accepted a check via mail without any of that hassle.
Please do better. I'm trying to give you money for crying out loud.
Sincerely,
-Tim
