@jab01701mid @briankrebs ironically the official windows installer builder does support writing to USB directly but it doesn't have the customisation that Rufus offers for slipstreaming and deshittifying. But for other non-Windows ISOs? Yeah.

Though it should be noted that for awhile now a lot of images are designed such that if you mount them and copy their contents to the USB partition bare it'll work just fine and this can be done from stock Windows