RE: https://toot.cafe/@baldur/117546107484058827
When I joined Microsoft, one of the first things I had to do was the Standards of Business Conduct training course. This is something that their DOJ settlement required. That year, they'd just started doing it as a little drama thing, which continued for the next few years. This course was reviewed up to the senior leadership level and included interviews with Nadella and others in the senior leadership team that made it clear that they had seen the show.
In the first season there were two groups, an engineering team and a sales team. Everyone in the engineering team was male. Almost everyone in the sales team was female, with one exception: the team leader was an old white man.
When you've got a company where the senior leadership looks at that and says 'yes, this reflects the company that we aspire to be, I think it's good as something that every single employee of the company will have to watch', it is completely unsurprising that they also approve this kind of public ad.
To their credit, the team responsible did take the feedback onboard and dialled down the aggressive stereotyping later on, but only after people like me had raised it through various internal D&I channels. No one at any layer in the process thought 'maybe the Diversity and Inclusion Council should sign off on this before we make every employee watch it'. No one thought 'how to we structure from the start this so that we aren't reinforcing unhelpful stereotypes?' And that's for things developed in house.