The negative backlash over Meta's new feature that allowed anyone to use someone's personal photos and likeness to generate AI content without even notifying them (which had automatically opted in all public Instagram accounts of anyone over 18) was so overwhelming that they are removing it just a few days after it was introduced.
Sure, sneaky practices to normalise AI slop and the use of people's data without explicit consent aren't disappearing overnight, but this is a win regardless. It's also a reminder that "it's the future, it's inevitable, we should embrace it" is plain false.
Nobody, even those who made AI Ghibli avatars or generate 2 sentence response emails through ChatGPT not knowing (or caring) about all the negatives, wants their images, and the faces of themselves and their family to be fair game and their privacy to be violated. Maliciousness on the internet is not a new thing, but features like that give bad actors new tools to spread false info, create revenge porn, discredit, humiliate and target anyone, especially women and marginalised groups. How we react to them sets a precedent for the future.
https://deadline.com/2026/07/meta-removes-muse-image-ai-feature-backlash-1236979605/
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