A dog called Andy Yen was CEO of this very successful company, #Proton. Andy walked with his revenue in his mouth when he came across a crystal clear pond. Peering down, Andy saw another dog holding even more revenue, and feared for the future of his business. In a moment of panic he attempted to snatch the other profit away to double his ARR. He opened his mouth to grab it, and in doing so the company's trust and goodwill fell into the water and now he was CEO of nothing.