But what would Disney do with Marvel Studios if it wasn't pumping out live action (or occasionally animated) Marvel comic adaptions? It's like a shark, it's got to keep swimming or drown. Even while losing money hand-over-fist the whole time.
LucasFilm has exactly the same problem. They've devolved into production lines for design-by-committee nostalgia bait. When was the last time LucasFilm succeeded at introducing a new story universe with new characters? When has Marvel Studios ever?
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