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  • Raghav Agrawalimpactology@mastodon.social
    Apr 7, 2026, 6:21 PM

    One huge advantage that a physical product based business has over software in terms of marketing is that a physical storefront can be in a good location and get footfall simply because it is in a shared space beside another shop the person could be browsing

    Like you could be walking down the street to buy a shoe and come across a shop down the block selling pants

    In software spaces are not shared, they are discrete. You have to make the person land on your landing page.

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Replies

  • Raghav Agrawalimpactology@mastodon.social
    Apr 7, 2026, 6:27 PM

    Vada pav seller gets to make money simply by being near a college and offices. Simply by being in the right shared space near people who need it most or most likely to buy it. No marketing needed.

    Whereas for digital products or services you always have to market.

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  • Raghav Agrawalimpactology@mastodon.social
    Apr 7, 2026, 6:36 PM

    What this means is someone else must have done the work to make the space/street popular or useful and simply by being in proximity to that shop I get to have visitors.

    Where in software do you see this? Maybe plugin ecosystems of really popular software but what else

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  • Raghav Agrawalimpactology@mastodon.social
    Apr 7, 2026, 6:50 PM

    Someone else built the crowd, you just position yourself where the crowd already flows.

    In software, this happens whenever you build on top of, inside, or alongside a platform that already aggregates user intent.

    One way : designing an api or library

    If your library becomes a dependency for popular projects, you get passive distribution through other people's code.

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  • Raghav Agrawalimpactology@mastodon.social
    Apr 7, 2026, 6:58 PM

    Any app idea that you think you should build, just build a library or api for it instead. APIs and libraries will be picked up by vibecoding tools as well, instant distribution. Claude will do distribution for you :)

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  • J MillerJMMaok@mastodon.online
    Apr 7, 2026, 6:27 PM

    @impactology

    Hmm, I think you are overlooking some opportunities for marketing here.

    Just one example: If your product solves problems for users of another type of software, that the makers of the other software don't want to take on, they can be a source of referrals to your shop. One example might be a password manager referring people to antivirus / antimalware.

    Often that physical placement of the storefront has planning behind it, too.

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  • Raghav Agrawalimpactology@mastodon.social
    Apr 7, 2026, 6:28 PM

    @JMMaok One example might be a password manager referring people to antivirus / antimalware.

    Ooh that's a good example of cross promotion, have you come across it?

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  • J MillerJMMaok@mastodon.online
    Apr 7, 2026, 6:35 PM

    @impactology

    I feel like I probably have, at least in terms of newsletter-style emails, or maybe breach notifications? But no, I don't have an example handy.

    Another example that comes to mind is Taiga and PenPot. Different products by the same company blog.kaleidos.net/Taiga-and-Pe In my experience they do less cross-promotion than they probably could. I am just a dabbler in using both products. They may do more cross-promo than I've seen, or have good reasons for not doing more.

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