Reminded of this classic from @briannosek. Appears to be a de novo schema, but I am not 100% up to date on #BehaviorChange scholarship, so maybe it links up (or doesn't) with the wider literature in ways I don't know

https://www.cos.io/blog/strategy-for-culture-change

Make it required : policy
Make it rewarding: incentives
Make it normative: communities
Make it easy : user interface/experience
Make it possible: infrastructure